The Gach Latha campaign has been launched by Bòrd na Gàidhlig to inspire more people to use the language with confidence.
It is hoped the initiative will help foster and grow a more visible community of Gaelic speakers – online, in the community and in the workplace – supporting each other to use the language more often.
‘Gach latha’ means ‘every day’ in Gaelic. We believe that the language will have a bright future in Scotland if everyone with Gaelic language skills aims to put them into practice daily – whether they are recent learners or lapsed speakers from more traditional Gaelic communities.
To drive the movement, Gaelic speakers and supporters of all abilities are being asked to show their love for the language through posts on social media, using the #gachlatha hashtag. We’ve also created #gachlatha GIFs, which can be found on Giphy and on Instagram by searching for ‘gachlatha’.
Private, public and third sector bodies are also being encouraged to join the campaign and seek to incorporate Gaelic words and phrases into each working day in some way and to use the logo wherever they can. You can download all of our digital assets here.
At the campaign launch, Bòrd na Gàidhlig’s Ceannard (CEO), Ealasaid MacDonald, said:
“We know there is great love and interest in the Gaelic language and culture across Scotland and beyond, and we are seeing encouraging growth in the number of people learning Gaelic.
“World Gaelic Week, the Royal National Mòd and other fantastic events successfully showcase Gaelic in our homes, our schools, our streets and our businesses each year. With this new #gachlatha movement, we want to build everyday momentum for Gaelic and we are inviting people across Scotland to join a growing movement to use Gaelic every single day.
“You absolutely do not have to be a fluent speaker to participate – we want to hear from people from all walks of life – including businesses and organisations – who want to show their love for Gaelic and speak it more often.
“Our hope is that when people see friends, colleagues or even their managers using Gaelic on social media or in the workplace, it will give them the confidence to join in.”